SEX SELLS!

And it's expensive! 

Dolce and Gabbana, Roberto Cavalli, Versace....all fantastic stylemakers with attention to fabric and fit.

Now comes 3 newer designers that caught our eye in 2009, and we are watching them in 2010.  Dirk Bikkembergs Golden Briefs caught our eye last year!  at 53 euro, that's an expensive pair of panties! But they are so gorgeous, you would hate to cover them up with pants! You would want to show them off.

He also does  fabulous pants  for  about  150  euro, stylish sneakers for  $170 euro and if you can't afford the shoes, how about socks for  $38 euro?!  Where is my Sugar daddy??

The Belgian designer Bikkembergs  made his message clear in the mid 1990's. He had proved he could make innovative clothes in a uniquely structured shape and had a totally clear idea about the man he wished to dress.

Dirk Bikkembergs early decided in his designer career to focus on football, considering it the universal language par excellence of the 21st century. The Belgian fashion designer is renowned for his unique capacity to confront the exclusivity of fashion with the universe of football. He was the first fashion designer ever who received permission to hold a fashion show in a football stadium.




In 2007 he began to reach the world with the launch of an online store.

Watch the Golden Underwear Video!








I discovered Max Chernitsov through his MySpace profile. He is also on Facebook and has a blog. Russian designer  Max Chernitsov has first appeared in the public eyes in Winter 2003 with a men collection "You Know How To Love Me" , and after a successful 6 years Max is still rising.

His men's looks are hot! Max has always had an interesting choice for t-shirt graphic, patterns and cuts. His models are always flawless!

Watch his videos on YouTube.






 

 



Gabriel Croissier is another hot designer I discovered on his MySpace. And when we were in Barcelona last spring, we got to see his merchandise in stores. Born in Las Palmas de Gran Carnaria this Spanish designer is all about men's swimwear!

He has designed 6 swimwear collections and a limited edition underwear line.  He has an online store and his swimsuits range from $50-$100. The fabrics are gorgeous!  Watch some of his fashions in action with gorgeous male models on YouTube.