Thierry Mugler Hires Double-amputee sprinter Oscar Pistorius as Face for A MEN
has a new hero for
its A*Men men’s scent.
Mugler crowned South African double-amputee sprinter Oscar Pistorius as the new face (and sexy body) of the fragrance, which was the first perfume for men created by Thierry Mugler in 1996.
Known as “Blade Runner,” Pistorius, who at 25 is a triple world record holder and
a triple Paralympic Champion
appears in a commercial and video campaign for the scent directed by Ali Mahdavi in which he can be seen sprinting clutching a bottle of A*Men.
Pistorius’ thighs and carbon fiber artificial limbs come coated in a futuristic chrome cladding designed by Thierry Mugler and Stefano Canulli. The campaign will roll out worldwide next month as a 15- and 30-second film for digital media only and as a single- and double-page print campaign. In 2007 he did something similar for NIKE .
Get a sneak peak online .
Posted by Gay Travel and Gay News at 2/23/2011 11:12 AM 
Categories: Gay News, Shopping Charge It!, Male Models, Celebrity
Categories: Gay News, Shopping Charge It!, Male Models, Celebrity
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